Saudi is one of the most unexplored places on earth.
For us, it was like visiting another planet.

So, we imagined the ultimate destination campaign with a teaser trailing a new Sci-Fi blockbuster, space shuttle and Saudi 'Mars' Rover for Insta explorers.

Our idea won the mega-dollar Saudi Tourism Authority pitch. 
We moved back to London - but you can see what our chic

French amis did with our concept below. 

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Agency: BETC Paris